PRODUCTION COMPANY A-LIST 2015: PARK PICTURES It was an incredible year for Park Pictures' Lance Acord, winning the 2014 Emmy for Outstanding Commercial for Apple's Misunderstood, the heartfelt holiday spot featuring a loner teen who makes his family a movie on his iPhone. Acord followed it up with another moving Christmas ad for the brand, The Song, http://creativity-online.com/work/apple-the-song/38208 featuring a girl and her grandma. Slightly more quirky but no less emotionally compelling was "The Boy Who Beeps" for GE out of BBDO New York, the story of a boy who can only communicate through beeping. And his Super Bowl spot for Nissan, "With Dad," had a nation bawling as he told the story of a racing driver and his son, once again demonstrating his talent for tugging at our heartstrings. Read more here.
Production Company A-List 2015: Park Pictures2015 September 29
MORE FROM Lance Acord
Shots: Lance Acord Directs Ewan McGregor in Expedia’s Big Game ad to ponder the value of experiences over the purchasing of stuff.2022 February 14
‘Daughters’ Review: A Dance Becomes Both a Reunion and a Reckoning In a Sage Documentary2024 January 23
‘Flipside,’ Chris Wilcha’s Record Store Doc From EP Judd Apatow, Acquired By Oscilloscope2024 January 16
Deadline: Tribeca First Look: ‘Rule Of Two Walls’ From Director David Gutnik, EP Liev Schreiber, Examines War In Ukraine Through Artists’ Eyes2023 June 6
Billboard: Camila Cabello Shares Favorite Childhood Memories, ‘Authentic’ Family-Focused Olipop Campaign Directed by Daniel Mercadante2023 May 18