Park Pictures

Lance Acord directs a new YouTube Music Campaign

2016 July 18
YouTube Music launches a provocative national marketing campaign called “It’s Who We Are.” YouTube Music has launched a provocative national marketing campaign with a compelling series of five short video clips. Directed by Lance Acord with creative by Anomaly, the controversial spots, which notably drop on opening day ( July 18) of the Republican National Convention, feature real life Americans from divergent backgrounds who are sometimes discriminated against or marginalized in society. While all five characters are seen using the YouTube Music app, which launched last November, the real stars of the campaign are the inspired track choices these wordless and complex individuals are empowered by before the campaign's tagline flashes across the screen: "It's not just what we listen to. It's who we are." Read the rest of the article here.