YouTube Music launches a provocative national marketing campaign called “It’s Who We Are.” YouTube Music has launched a provocative national marketing campaign with a compelling series of five short video clips. Directed by Lance Acord with creative by Anomaly, the controversial spots, which notably drop on opening day ( July 18) of the Republican National Convention, feature real life Americans from divergent backgrounds who are sometimes discriminated against or marginalized in society. While all five characters are seen using the YouTube Music app, which launched last November, the real stars of the campaign are the inspired track choices these wordless and complex individuals are empowered by before the campaign's tagline flashes across the screen: "It's not just what we listen to. It's who we are." Read the rest of the article here.
Lance Acord directs a new YouTube Music Campaign2016 July 18
MORE FROM Lance Acord
Shots: Lance Acord Directs Ewan McGregor in Expedia’s Big Game ad to ponder the value of experiences over the purchasing of stuff.2022 February 14
‘Rule of Two Walls’ Wins Documentary Competition Special Jury Mention at Tribeca Film Festival2023 June 16