Ad Age goes deep on Red Wing and Wieden+Kennedy's global "Made the Hard Way" rebrand, with films shot on 16mm by Park Pictures' Leo Aguirre, handbuilt OOH billboards, and concrete-sealed boot drops that only tradespeople can crack open.
AdAge: Red Wing's new campaign, Directed by Leo Aguirre, was made the hard way, just like the boots
2025 December 5
