After studying film and photography at the San Francisco Art Institute, Lance moved to New York to assist photographer/filmmaker Bruce Weber. He began his career as a cinematographer shooting music videos and commercials with close friend and collaborator Spike Jonze. Lance quickly became one of the industry’s most sought after cinematographers and shot seminal music videos for directors Michel Gondry, Mark Romanek, Stéphane Sednaoui, and Dayton Faris. In 2001 he won the MTV Music Award for Best Cinematography for Fatboy Slim’s Weapon of Choice.
Lance’s feature Cinematography debut was Vincent Gallo’s cult classic Buffalo 66. His long list of credits include Sofia Coppola’s Lost in Translation (BAFTA nomination for Best Cinematography), Marie Antoinette as well as Spike Jonze’s Being John Malkovich, Adaptation and Where the Wild Things Are.
In the late 90’s Lance began his transition into directing and in 1998, together with his business partner Jackie Kelman Bisbee, founded the production company Park Pictures. Over the years, he has received 25 Cannes Lions and 18 AICP Awards for his work with clients such as Nike, Apple, HP, VW, P&G, Subaru and more. He was nominated Best Commercial Director by the DGA in 2003, 2011, 2012, and 2017. In 2011, Lance’s Super Bowl spot for Volkswagen, The Force, became the undisputed highlight of the year’s Super Bowl broadcast and went viral even before kickoff (a first). The Force was named the best ad of 2011 by AdWeek, Creativity, and YouTube, and consistently ranks on lists of the greatest Super Bowl ads of all time.
Lance’s Nike Jogger spot was nominated for a 2013 Emmy for Outstanding Commercial and named the best spot of 2012 by Creativity. The following year, his Apple film, Misunderstood, won the 2014 Emmy. In 2015, Lance’s Super Bowl Nissan ad, With Dad, earned him another Emmy nomination.
Recently, Lance directed a branded content series for HP starring Christian Slater, which won Gold at Ciclope and was named Ad Age’s Small Agency Campaign of the Year.
In 2013, together with partner Sam Bisbee, Park Pictures expanded into feature films and have produced nine films garnering critical acclaim worldwide. Park Pictures Features and Lance Acord are currently in development on his first feature film The Real All Americans, a story about The Carlisle Indian school, forced assimilation, and the innovative influence Native Americans have contributed to the sport of American football.
- 04/22/2019 'Dream Crazy' Wins at the Andy Awards
- 01/02/2019 Nike's "Dream Crazy" Named Best Ad of 2018 by AdAge
- 11/20/2018 2018 Ciclope Winners Announced
- 10/30/2018 Fall 2018 Director's Profile: Lance Acord
- 10/29/2018 2018 Ciclope Awards Finalists Announced
- 10/16/2017 Park Pictures Shortlisted for 10 Ciclope Awards
- 09/07/2017 Top Spot of the Week: Lance Acord Directs Subaru's "Welcome to the Pack" For Carmichael Lynch