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AdAge: Director Lance Acord On Piecing Together Volkswagen's Sweeping Super Bowl Story

2024 February 16

Exciting behind-the-scenes look at Volkswagen's epic Super Bowl ad! “An American Love Story” directed by Lance Acord is highlighted as an Ad Age Creativity Editor’s Pick! Lance shares his creative process, showcasing how he fused together different elements to create a cohesive and impactful spot- spearheaded by his attention to detail and strategic storytelling. Learn more at AdAge.