Jake Erland is a director and cinematographer who started out shooting skate videos and evolved his signature style through a prolific long-term collaboration with London brand Palace.
His photographic framing and dynamic vision as a cinematographer naturally evolved into a strong directorial voice that brings his influences – of 80s and 90s cinema and 90s and noughties fashion photography – together in a way that is full of energy, visually innovative and VFX experimental, as well as a mirror to the creative community he is deeply rooted in.
Jake has shot multiple videos with influential British music artists like Shygirl, Beabadoobee and Rachel Chinouriri as part of long-term collaborations that are visually defining a new wave of contemporary culture. He has received UKMVA nominations for his Beabdoobee work and his 2024 video for the Rachel Chinouriri track Never Need Me – which featured Florence Pugh as Rachel’s wingwoman – went viral with press in Elle, Wonderland, Grazia, Cosmopolitan, W Magazine and Daily Mail.
Jake’s other clients include Samsung, On, Palace, Rapha, Dior, Tommy Jeans, Zara, Salomon, Vans, Louis Vuitton, Dazed and John Paul Gaultier.