Director Lucy Sandler (Denim, via McCann Montreal) helms Worth, a bold campaign starring hockey trailblazer Jessica Campbell, the first woman to coach a professional men’s hockey team. Launching on March 8, 2025, for International Women’s Day, the film confronts imposter syndrome and reinforces L’Oréal’s “Because I’m Worth It” legacy with razor‑sharp clarity.
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LBB:
2025 March 11
