The ad was directed by Seb Edwards of Park Pictures and shot by cinematographer Adam Arkapaw. It is narrated by rapper Rahiem of Grandmaster Flash and the Furious Five. Bronx hip-hop icon Grandmaster Caz plays the talent show host. Graffiti was provided by the fabled artist KEO. Choreographer and cultural advisor Nemesis brought together actual breakdancing crews, not actors, including the young dancer shown at the end of the film, Carmarry “Pep-C” Hall.
Read more at AdAge
