Roger Guàrdia creates hypnotically atmospheric worlds with a meticulous eye for detail – whether he is eulogising Rosalía in an otherworldly shrine of candles or shooting an entire orchestral score in a swimming pool for Aphex Twin.
Born and raised in the suburbs of Barcelona, Roger got into filmmaking in his youth, making music videos for the most exciting contemporary artists in the underground scenes he was a part of. Driven by instinct and intuition, Roger finds new ways to surprise the viewer with poetic visuals and an ambitious technical craft as seen in spots like sci-fi youth story The Prologue (2021) for Hood by Air.
He has collaborated with music labels Warp, Captured Tracks, and Sony Music, creating music videos for artists like Battles, Bad Gyal and Mourn, which have garnered him nominations for top awards including the UKMVAs. His commercial clients include the likes of Nike, UNICEF, Converse, Adidas and Stella McCartney.
His 2021 campaign for Zara Origins – a visual experience based on Aphex Twin’s ‘Avril 14th’, in which the masters of the classical perform an arrangement of the song in a swimming pool, alongside a diverse cast of models wearing the brand’s collection – was awarded and nominated at Ciclope, Webby Awards, Berlin Commercial Awards, BFF (Berlin Fashion Film festival), CANIFFF (Canadian International fashion film festival) , Buenos Aires MVF, VAEFF, LCI BCN fashion film festival, 1.4 Awards, Fashion Film Festival Milano, AFFF (Athens Fashion Film).