Over the past two years, Under Armour has spent close to $1 billion buying and investing in three leading makers of fitness and health-related mobile apps, reaching more than 150 million users. Connected fitness represents a major part of the brand’s future, and now we have one of its first ads touting its tech bonafides.
The spot “One Push,” by agency Droga5 and director Tom Tagholm, features a Dwayne “The Rock” Johnson voice-over listing off all the modern conveniences available to us at the touch of a button. But it’s purpose is to point out that while you can track your performance, diet, health, and everything else, on your smartphone or smartwatch, actual results take a lot more effort to achieve.
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