This spot is part of a campaign introducing the all-new 2018 Subaru Crosstrek SUV. Titled “Welcome to the Pack,” the ad features a young man who repeatedly tries to win the affection of his new girlfriend’s old dog. The couple and canine are on their first weekend road trip together. And after trying to bond with the pooch to no avail, the guy finally finds the way to the dog’s heart.
Lance Acord of Park Pictures directed and shot this charming piece for agency Carmichael Lynch.
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