shots Awards 2015: Online Film of the Year
What did you think when The Martin Agency initially approached you with the script?
Terri Timely [aka Ian Kibbey & Corey Creasey, directors] Right off the bat, we thought the scripts were really special. Pre-rolls are such a bizarre advertising format that we have become so accustomed to without actually thinking too much about. We loved that the scripts basically dared the viewer to skip the ad while slowly revealing that something was unfolding that they might actually want to wait for. With a strong idea like this, we just wanted to focus on executing it as well as we could.
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