TalkTalk "This stuff matters" by CHI & Partners is Campaign's Pick of the Week
 

Using "real people" is always a risk but, with this, TalkTalk celebrates its customers in an honest way. I love how the vignettes from the TV ad translate to digital outdoor, which brings the campaign together. 
 
It was created by Danny Hunt, Dan Watts and Rob Webster, and directed by Tom Tagholm through Park Pictures. 
 
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