The wide-ranging roster of talent at Park delivered an excellent slate of projects spanning genres, styles and categories in 2018.
Director Emmanuel "Chivo" Lubezki, also an award-winning Hollywood cinematographer, steered a number of standout campaigns. His big, bold "One Night" for Absolut recreates the Big Bang and whisks viewers through the evolution of man and centuries of progress, inventions and artistic achievements. His provocative film for Kind Snacks took a more quiet approach as it profiled people helping immigrants on the U.S.-Mexico border.
The Mercadantes continued to shine with their keen eye for emotional moments. They directed the Mother's Day film "Tattoo" for American Greetings, about a daughter who goes to get her first tattoo--the signature of her late mother. Lisa Rubisch helmed a distinctively heated holiday ad for HP portraying a politically divided family meal, while Tom Tagholm captured the essence of a British family Christmas perfectly for TalkTalk in his fly-on-the-wall campaign.
Company co-founder Lance Acord remained at the top of his game on BBDO's uplifting GE spot that follows a young girl realizing her dream to become a scientist, a sweet summer romance for Coca-Cola from Fitzo/McCann and the creepy HP branded content campaign "The Wolf," starring Christian Slater as office cybersecurity threats, personified.
Elsewhere, Park scored a major coup in luring to its bench Terence Neale, director of the recent Cannes Lions Grand Prix-winning Adidas Originals spots (produced through RSA).
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