Created by CHI & Partners, "This stuff matters" was filmed by installing unmanned cameras in a real family home where parents Julie and Paul live with their four children, Peter, Harry, Sophie and Lucy; their niece, Daisy; and the family dog, Elvis.
The crew filmed for two weeks with the aim of producing authentic, unscripted footage that would provide an insight into the everyday life of the household. The footage has been used to create ten films, of 20, 30 and 60 seconds. The campaign breaks on TV this evening and also runs across video on demand, cinema, press, out of home and PR.
Read more here.