LEVI'S VIRALS

Park Pictures teams up again with San Francisco-based agency, Cutwater.

For the first of the multi-part Levi's viral campaign, a group of acrobatically inclined guys jumping were documented, diving and even flipping into a pair of Levi's jeans. The viral stunt was so successful, it became a broadcast commercial and was featured on CNN and ABC’s Good Morning America.

The follow-up viral, "Runaway Jeans," co-directed by Jake Schreier and Steve Mottershead, employs a touch of VFX to capture a pair of Levi's jeans that takes on a life of their own.

"Hollywood Jungle," the third viral in the campaign, documents a day in the life of a typical Levi's-sporting, Los Angeles actor...if a typical LA actor were an orangutan.